Motionloft Finalist at 2017 Red Herring Top 100 North America
Red Herring

The Red Herring Top 100 award highlight the most exciting startups from Asia, Europe and the Americas. Hundreds of companies from each region are reviewed in a rigorous 3-step process that looks at all aspects of the company.

 

LOS ANGELES, June 5, 2017 /PRNewswire/ — Motionloft has been selected as a finalist for Red Herring’s Top 100 North America award, one of the technology industry’s most prestigious prizes.

 

Finalists for the awards are among the continent’s brightest and most innovative private ventures. Their place among North America’s tech elite has been chosen by Red Herring’s editorial team, during a months-long process that takes into account criteria including disruptive impact, proof of concept, financial performance, market footprint and quality of management.

 

For over two decades Red Herring’s team has seen through the tech sector’s hype to select brands that have become industry benchmarks. Previous Top 100 finalists have included Alibaba, Facebook, Google, Skype, SuperCell, Spotify, Twitter, and YouTube.

 

The Top 100 North America has become not only a springboard for some of tech’s biggest names, but a valued and trusted tool for venture capitalists, experts and analysts predicting trends at the industry’s sharpest edge.

 

“Selecting finalists for this year’s Top 100 has proved more difficult than ever,” said Alex Vieux, publisher and chairman of Red Herring. “North America has been tech’s beating heart for years–but never have I seen such an exciting, disruptive and innovative generation as we have in 2017.”

 

“Motionloft fully deserves its place among our finalists, and I’ve every confidence it will make a significant impact in the tech world,” added Vieux.

 

Finalists are invited to present their winning strategies at the Red Herring Top 100 North America conference in Los Angeles, June 12-14, 2017. The Top 100 winners will be announced at a special awards ceremony on the evening of June 14 at the event.

 

CONTACT: Joyce Reitman, 415-580-7672

GENERATION Z

THE CHANGING FACE OF RETAIL

Posted by Daniel Malak

Generation Z

Discover how the “selfie generation” may help you increase ROI via influencer marketing.

Of the many disruptions affecting the state of the retail industry today, the one you should be paying attention to most comes in human form. Winning brands are pragmatic in their approach to not only market to, but also become integrated with, Gen Z– the next generation that now succeeds Millennials. You might think this market segment of young teenagers may not be worthy of ad dollars spent on getting their attention, but think again. Gen Z are digital natives who have fostered a strong entrepreneurial spirit. Forward-thinking companies work with Gen Z in order to make business decisions, together. Here are three principles to note:
 

The Self-Starter Generation

 
According to a study conducted by Northeastern University, Gen Z is the “self-starter generation”. Career-focused ideologies make up 42% of individuals who someday expect to work for themselves. In light of that, Gen Zers do much of their own research before buying a product and rely on online resources such as review pages, unboxing videos, and discussion forums before making a final decision.
 
Retail companies that dedicate more time into measuring and understanding consumer behavior see exponential benefits in the long run. This tactic is being applied to the design and management of brick and mortar stores. While Gen Z grew up with technology, 53% still prefer in-person communication. Window displays, aisle structures, and strategic product placements all amount to a richer experience meant to captivate shoppers deeper and for longer periods of time. Knowing where shoppers move and how long they dwell is key for improving sales conversion.
 

Purpose

 
Successful retail brands, such as Unilever, understand that besides a great product, there needs to be a great purpose as well. The company has aligned its values with what Gen Z seeks out most–transparency. Retailing starts with communication. The more informed your buyers are, the more likely they are to remain loyal and become brand evangelists.
 
Gen Z represents a buying power of $44 billion, and influence an extra $600 billion in household spending. That’s why it’s important to help your buyers see themselves in your brand. You can do so by using unique models, depicting unconventional situations, and by using non-traditional forms of advertising. Have you looked through any of your customers’ social pages? Check out their Instagram or Facebook and you’ll be sure to see at least a handful of selfies. Unedited images outside the airbrush of magazine and billboard ads have a greater impact on a buyer’s decision making.
 

Engagement

 
Brand engagement is a powerful medium that helps bridge the gap between product advertising and product experience. YouTube channels and SnapChat stories have created a new kind of celebrity that most Gen Zers listen to, and whose endorsements help assure buying decisions.
“Brands that seek out and build relationships with Key Opinion Leaders (KOL’s) see higher ROI from dollars spent on influencer marketing over traditional product advertising” — Michelle Conroy
Michelle Conroy, a social media strategist based in Los Angeles, says the reason for this lies in testimonial advertising. Video placements in the social media stratosphere showcase how products are used, and oftentimes have a direct impact in the way buyers relate to a brand or believe in the quality of its products.

 

To find out how social media strategies can benefit you, start here to build your influencer marketing campaign. Want to know more applications specific to your business, reach out to us and schedule a live demo.

Daniel Malak

ABOUT: DANIEL MALAK

Daniel Malak works on the Sales and Marketing team at Motionloft. When he’s not busy finding solutions for retail industry leaders or commercial real estate brokers, he can usually be found cooking something fancy or researching the next biggest IoT trends for smart cities.

MARK CUBAN-OWNED MOTIONLOFT GIVES RETAILERS, PROPERTY OWNERS REAL-TIME DATA

THIS ARTICLE IS BROUGHT TO YOU BY BISNOW, THE NUMBER ONE RANKED NEWS SOURCE FOR THE COMMERCIAL REAL ESTATE INDUSTRY.

By Ryan Starr

Mark Cuban, Motionloft CEO Joyce Reitman, and VP of Business Development Chris Garrison

Forget sending the intern out to the corner to count cars. Motionloft’s sensor technology gives retailers and building owners and managers a better way to measure and understand traffic patterns around their properties.

Motionloft, owned by Mark Cuban, uses computer vision software to recognize pedestrians, cyclists, and cars, collecting data on their movement via a hardware sensor and HD camera. The info is transmitted in real time and aggregated hourly on an online dashboard.

The traffic insights can influence an office or retail property’s perceived sale value and/or lease rates and play a key role in negotiations.

Vehicle and pedestrian traffic count sensor

Motionloft vehicle and pedestrian traffic counting sensor

 

By providing a steady stream of real-time data on the volume of people, cars and cyclists flowing through a particular area, Motionloft — a compact device that’s able to be mounted on light poles, windows or walls — can be a handy tool for CRE brokers looking to market and fill vacant retail and office spaces. “It supplies highly accurate and real-time property analytics, which is significant in an industry where the accuracy of such data traditionally has been questionable,” said Chris Garrison, Motionloft’s business development VP, who co-founded the firm six years ago. “Ultimately, this helps to close deals faster.”

Discover more stories on the CRE, Retail and Technology industries on BISNOW >>

 

ABOUT: RYAN STARRRyan Starr

Ryan Starr is a Toronto-based writer who specializes in real estate and urban development. His work can be read in numerous trade and business publications including BISNOW, Toronto Star, Precedent Magazine and more.

 

5 TECH TOOLS THAT HELP OPERATORS MANAGE FROM AFAR

THIS ARTICLE IS BROUGHT TO YOU BY RESTAURANT HOSPITALITY MAGAZINE, THE ONLY PLACE FOR INDEPENDENT RESTAURANTEURS OF ALL TYPES TO FIND INSPIRATION AND INFORMATION COMPLETELY DEDICATED TO THEIR INTERESTS. 

By Liz Barrett

Restaurant Hospitality

Off-Site Management Strategies For Your Restaurant’s Day-to-Day

New technology means operators can be on an island in the Pacific and still grow their business — as long as there is Wi-Fi.

Before the Internet and smartphones, restaurant operators needed to be present for nearly every move made inside their four walls. Schedules needed approval, deliveries required a signature, and reports demanded a nightly tally by hand. Today, cloud-based technologies help operators stay tethered while managing day-to-day operations from afar.

Here are five tools for off-site management:

To read out five tools for off-site management, read the rest of this article on Restaurant Hospitality >>

 

Liz Barrett

ABOUT: LIZ BARRETT

Liz Barrett is an award-winning journalist and author with an extensive background in food writing. Her writing includes informative and insightful pieces on the restaurant industry, hospitality trends, and creative aspects to food creation and presentation.

TRENDSPOTTING

INCREASE SALES USING THESE 3 HELPFUL TIPS

Posted by Daniel Malak

Increase Sales by Spotting Trends

As the year end draws near, your business may be faced with two things–annual sales reviews and forecasting meetings. It’s easy to get lost in the pile of metrics and analyses, which can make even the most analytically minded planners get sleepy eyed. To easily increase sales, consider focusing on trends in your business and creating stories around their meaning. Here are few ways to do that:

 

#1 DEVELOP AND OPTIMIZE YOUR MOBILE APP 

Beacon technology is coming on strong in many industries. Its location based applications allow consumers to receive targeted messages about products, businesses and reviews on their mobile devices when in close range of a bluetooth low energy (BLE) signal. This hyper-local information can provide details on sales promotions, restaurant menus, and even updates to property listings. By taking advantage of value-added messaging through branded mobile apps, you create multiple avenues of engagement within your market and thereby open the opportunity for further segmentation of your customers. For example, in the commercial real estate industry, prospective tenants can explore available real estate in the neighborhood of their choice without having to setup an appointment with a broker.

 

#2 UNDERSTAND YOUR PHYSICAL SPACE 

Path tracking plays an important role in not only measuring how quickly customers get to the products they seek, but also the directions they take to find them. If you operate a retail store, this principle helps justify whether or not a layout of displays or aisles works well. In a larger space, such as a shopping center, knowing where people head after they leave a parking structure can help you evaluate a property’s most used access points or to adjust the lease rates of vacancies in highly trafficked zones.

 

#3 TAKE STEPS TO MEASURE DWELL TIME 

If time is money, you can reasonably assume that getting customers to spend more time at a designated area will inevitably increase sales. Start by establishing a baseline measure of how many vehicles or pedestrians pass by your property. Doing so allows you to compare that number with the amount of people or cars that come inside your location. Creating captivating window displays, such as the San Francisco SPCA Holiday Windows, is a great way to encourage pedestrians to stop and observe products longer. Tools that measure dwell time can also help to describe how long people spend in a defined area of interest and can gage the need to improve customer service. Once customers walk inside a business, knowledgeable and helpful sales staff are a huge motivator for shoppers to stay longer and ultimately come back to your storefront. From a budget perspective, this data sheds light on how many associates need to be hired in order to handle sales traffic in various zones.

 

For more applications and steps towards identifying trends in your business, reach out to us and schedule a live demo.

 

Daniel Malak

ABOUT: DANIEL MALAK

Daniel Malak works on the Sales and Marketing team at Motionloft. When he’s not busy finding solutions for retail industry leaders or commercial real estate brokers, he can usually be found cooking something fancy or researching the next biggest IoT trends for smart cities.

 

ATTRIBUTION MODELING

A RETAILERS GUIDE TO PLANNING AND ANALYZING HOLIDAY TRAFFIC

Posted by Daniel Malak

Holiday Data

 

Retailers get a head start on planning their holiday promotions earlier and earlier each year. To maximize sales during this critical time, baseline data is needed well in advance so that analysts can move marketing plans forward and to measure how effective each campaign was in driving seasonal revenue. But, with the expected onslaught of traffic, how can you pinpoint exactly where each customer or lead comes from?

The National Retail Federation (NRF) provides expert guidance on all the considerations that go into generating a useful and effective marketing plan in its annual playbook. Over 97% of retailers surveyed said they plan to incorporate a paid listing strategy in their 2016 holiday plan. With this in mind, traffic count data becomes a necessary tool that can be used to track online-to-offline attribution.

What does this mean?

Retailers can now cross reference their vehicle or pedestrian traffic count data with their POS sales data, tying offline sales to their online ad spend. Doing so allows analysts to create correlations between customers who receive promotional ads and emails with those who come in to shop after viewing or reading them. Businesses that begin to understand which campaigns drove in the most store visits typically see less of a steep decline in sales after the new year.

 

For more ideas and steps towards preparing a holiday plan, read marketing expert Rachel Sprung’s steps to  maximize  your holiday sales plans. Want to know more applications specific to your business, reach out to us and schedule a live demo.

 

Daniel Malak

ABOUT: DANIEL MALAK

Daniel Malak works on the Sales and Marketing team at Motionloft. When he’s not busy finding solutions for retail industry leaders or commercial real estate brokers, he can usually be found cooking something fancy or researching the next biggest IoT trends for smart cities.

THE SHIFT IN URBANIZATION AND WHAT THAT MEANS FOR THE FRANCHISE INDUSTRY. HIGH TECH TRAFFIC COUNTERS DIG DEEP.

THIS ARTICLE ON TRAFFIC COUNT TECHNOLOGY IS BROUGHT TO YOU BY FRANCHISE TIMES, THE NEWS AND INFORMATION SOURCE FOR FRANCHISING. 

By Beth Mattson-Teig

traffic count technology for the franchise industry

Department of Transportation (DOT) metrics are often times outdated or inaccurate. Computer vision-enabled technology solves that problem and provides franchisees and franchisors detailed insights about a prospective location’s vehicle and pedestrian traffic counts, giving the new business its best chance for long-term success.

 

KEY TAKEAWAYS AND WHAT YOU’LL LEARN

  • Why using traffic count technology is necessary before opening a franchise location
  • The importance of having accurate and reliable traffic data in real-time
  • How traffic counting tools continue to evolve in the franchise industry

 

Continued innovation in site selection tools is making it easier for franchise groups to identify high-traffic hot spots. In the past five years, site selection firms have stepped up their game in delivering traffic count data that is more accurate, timely, granular and hyperlocal.

Traditionally, companies have relied on Department of Transportation (DOT) data that tracks vehicle traffic counts along key roads, highways and intersections. That data is still a quick and easy way to identify busy, highly visible locations.

However, the old days of driving over a sensor on the road to collect vehicle traffic counts has given way to more sophisticated systems that leverage cameras, GPS location data, beacon technology and the Internet of Things to collect and analyze big data.

 

Are you in the franchise industry, or considering opening a franchise business? Stay ahead and up to date on forward-thinking initiatives by reading the rest of this article on FRANCHISE TIMES >>

 

Beth Mattson-Teig

ABOUT: BETH MATTSON-TEIG

Beth Mattson-Teig writes for a variety of national business and trade magazines, including National Real Estate Investor, Shopping Centers Today, Franchise Times, Independent Banker, and Commercial Investment Real Estate among others. She specializes in commercial real estate, and has also written extensively on a variety of investment vehicles such as 1031 Exchanges and Tenant-in-Common ownership.

DATA ENABLERS: MOTIONLOFT, FOR RETAIL TRAFFIC AND MORE

THIS ARTICLE IS BROUGHT TO YOU BY PYMNTS, THE PREMIER SOURCE OF INFORMATION ABOUT “WHAT’S NEXT” IN PAYMENTS AND COMMERCE.

By Carson Quinn

Data Enablers

 

People are always moving. They’re going in and coming out of buildings every day. But how does a retailer know how many people are coming in and out of its space?

Motionloft has those numbers.

Motionloft’s mission is to be a “pioneer in the physical world analytics industry,” said Chris Garrison, COO and cofounder of Motionloft. “We strive to help our customers measure and understand their business opportunity potential by providing them with highly accurate traffic count data, thereby becoming partners in their growth and success.”

For more insights on IoT applications and our advancements in the CRE and Retail Industries, read the rest of this article on PYMNTS >>

 

Carson Quinn

ABOUT: CARSON QUINN

Carson Quinn is a FinTech reporter and communications professional, currently based in Indianapolis, Indiana. Carson focuses on financial technology stories with PYMNTS.com, and freelance writes about local entertainment and hospitality for Thrillist.com, as well as women’s issues for Modernae.com. She has an extensive background in Television reporting, online news writing, print writing and radio.

MOTIONLOFT SENSORS WEATHER THROUGH HURRICANE MATTHEW

…AND NEVER MISSED A MINUTE’S WORTH OF DATA

Posted by Daniel Malak

Hurricane Matthew

Weather patterns can be unpredictable at times, but seasonal forecasting for your business doesn’t have to be. Whether it’s snow storms or heat waves, the threat of a natural disaster comes around every year. Hurricane Matthew, which just passed over the southeastern coast of the country last week, prompted citizens to run to their local grocery stores and big box retailers to stock up on essentials in preparation for days spent inside.

This long-lived cyclone formed September 28th and ended October 10th, created 160mph winds and was the first Category 5 Atlantic hurricane since Hurricane Felix in 2007. While many grocery chains typically see an increase in sales during these types of events, other businesses that rely on walk-in traffic, like apparel retailers and restaurants, often times see a drastic decline. Once the climate calms down, how do retailers fully measure if their efforts to bring stability back to their business actually work?

Much of the technology currently available to do so focuses on measuring indoor traffic only. Motionloft goes one step further by taking into account what happens outside a property as well. Fully weatherized sensors installed in seven different locations across the lower eastern seaboard all maintained accurate and constant function throughout the peak times of the storm. Not only did they withstand the brutal weather front, they also reported metrics on businesses traffic counts before, during and after the most inclement times. Take a look at our dashboard comparisons for data captured during that period.

 

Motionloft Hour Display

Here we see an hour-by-hour comparison of varying traffic times throughout the course of the week when the storm hit Florida. We noticed a considerable traffic shift between October 5th and October 8th.

 

Motionloft Trend Lines

In this graph, we compared two sensor locations in Florida that were located 350 miles apart. The sensor in Miami (red) and the sensor in Jacksonville (blue) showed a distinct correlation to the pace of the storm as it traveled up the state. Normal volumes for each of the seven sensors were compared, each of which saw about a 90% decrease in traffic during the day on which the storm was strongest.

Motionloft data is presented through informative trend lines that offer quantifiable insights on hourly vehicle and pedestrian traffic, which can help decision makers react or plan accordingly. Business owners can now see month over month and year over year analyses on average traffic patterns and fully prepare before any seasonal shifts affect the bottom line.

If you’re curious about how sensor technology can be applicable to your business, request a traffic study or get in touch with us by clicking here.

 

Daniel Malak

ABOUT: DANIEL MALAK

Daniel Malak works on the Sales and Marketing team at Motionloft. When he’s not busy finding solutions for retail industry leaders or commercial real estate brokers, he can usually be found cooking something fancy or researching the next biggest IoT trends for smart cities.

TRAFFIC TROUBLES

HOW DATA CAN CHANGE THE WAY OUR CITIES OPERATE

Posted by Daniel Malak

Vehicle Traffic

 

We’ve all experienced the frustration of being stuck in traffic, even going out of the way to avoid peak transit times and impacted areas. Instead of walking or driving longer distances, we ask a bigger question– can cities do anything to change their traffic problems?

The simple answer is yes, and here’s how:

 

IDENTIFY WHAT KIND OF TRAFFIC ISSUES ARE MOST PREVALENT 

Even though traffic is inevitable, understanding the root of the congestion can help create a solution. A survey by the Bureau of Transportation Statistics indicated that women typically drive less and men drive longer, 45% of daily trips are usually taken for shopping and errands, and the most daily trips taken occur on Fridays. Knowing your city’s demographics and primary industry by region can help you evaluate and forecast traffic trends.  

 

UNDERSTAND WHAT KIND OF INFRASTRUCTURE IS NEEDED 

Nothing diminishes the vibrance of a city more than clogged thoroughfares and low pedestrian traffic flows. That’s why city planners should pay close attention to both alleviating those stresses and making the outcomes more user friendly. Consider a city that adds a bike lane or creates a walking trail. Doing so oftentimes encourage residents not to drive, thereby reducing the amount of cars on the road, while simultaneously boosting business confidence of retailers with brick and mortar store fronts.  

 

KNOW YOUR POTENTIAL MARKETS 

Innovation is seeing exponential developments in various industries. As a result, job growth has expanded in several cities across the nation. Municipalities are building mixed-use residences and open-space shopping destinations as a means to attract and retain newcomers. What does this mean for commercial real estate brokers? Traffic count data can affect the way property and retail owners select sites, adjust rental rates, and evolve city centers. By providing accurate and real-time data on pedestrian and vehicular traffic, cities are able to narrow their focus on the kinds of people within their districts and share the data with brokers who can lease spaces to businesses that appeal to them.  

 

WHAT IS YOUR COMPETITION THINKING? 

With so many advancements, cities are adopting new ways to integrate smart technology in their future developments. Computer vision is at the top of the list because it helps support government authorities in their effort to understand information such as the number of commuters who walk, bike, take the subway or drive in a specific area. It can even show what routes people take, how long they stay on the route, and if they decide to stop in a local store for a coffee.

 

SEEK OUT EMERGING TRENDS

City planners, engineers, and business improvement districts are actively building better and smarter cities. To that end, authority figures should seek out better ways to engage with citizens, meet their demands, and increase overall well being. Taking steps, such as adding smart lighting sensors, can raise efficiency levels while producing valuable insights that can help districts lower crime rates, increase energy savings, and decrease traffic congestion.

 

Curious about more ways in which your city can become smarter? Reach out to us or schedule a live demo.

 

Daniel Malak

ABOUT: DANIEL MALAK

Daniel Malak works on the Sales and Marketing team at Motionloft. When he’s not busy finding solutions for retail industry leaders or commercial real estate brokers, he can usually be found cooking something fancy or researching the next biggest IoT trends for smart cities.