San Francisco’s Market Street Prototyping Festival kicked off April 9th through the 11th, and Motionloft was excited to be a part of the weekend festivities. The Market Street Prototyping Festival showcased some of the most groundbreaking public space ideas coming out of San Francisco, while also promoting engagement and interaction among pedestrians on Market Street.…
Black Friday is highly anticipated by retailers with deals starting on Thanksgiving and culminating on the following Friday.
While much of the data reported about Black Friday revolves around sales, Motionloft’s pedestrian traffic data provides an important level of granularity into shopping habits in major urban shopping districts across the country.
Motionloft counts pedestrian and vehicle traffic in the major urban centers in the United States. Using our own devices, network and software Motionloft is able to give real data, in real time about pedestrian activity that give insights to consumer behaviors that are unique.
Did you know that?
1. Black Friday vs. a typical Friday – San Francisco and Chicago showed up in force on Black Friday with a 69% and 21% increase in traffic over typical Fridays (respectively).
2. Hawaii loves Halloween – Waikiki foot traffic was 10% higher on Halloween than it was for Black Friday and 20% greater than Black Saturday.
3. Doorbusting Isn’t the Trend – Black Friday pedestrian traffic started as early as 7:00 am as shoppers headed to urban retail destinations and hit high volumes as early as 10:00 am in New York, Chicago and San Francisco.
4. Black Friday peaks early – Black Friday traffic peaked around 4:00 pm (I guess those shoppers got tired after getting up early).
5. Turkey Not Deals – Although some stores in Chicago, New York and San Francisco were open Thanksgiving Day with deals, it didn’t pull shoppers into the stores. Foot traffic was down almost 17% over the average Thursday in the same locations. People were back for Black Friday spiking to 22% over the average Friday, in those cities.
6. People on the Streets – Peak pedestrian traffic for Black Friday hit about 3200 pedestrians per block per hour on average in NYC and Chicago, with San Francisco seeing slightly less at 2800 pedestrians per block.
7. Black Weekend – In San Francisco and Waikiki, Friday’s lift in shopping traffic continued through Saturday with a 31% and 3% lift from regular Saturdays (respectively).
San Francisco Pedestrian Data
At Motionloft we’re working with major retailers and property owners to provide pedestrian and vehicle data for high traffic locations across the country. From Union Square in San Francisco, to Fifth Avenue in New York, and the Loop in Chicago, the Motionloft network is currently counting over 1 million pedestrians a day!
Our engineers have developed a suite of tools to identify and analyze trends in this data. These tools have helped our clients understand the impact of seasonality, marketing campaigns, and even construction on their properties’ traffic.
Through this analysis, distinct traffic patterns have emerged, and we have begun identifying profiles of different types of traffic. Below we have included a few examples from some of the more well-known locations across our nationwide network, and have classified them based on their trends. These patterns can be seen more clearly as we compare the average weekday daily traffic to the average weekend daily traffic.
What profile does your property match?
Dining and Nightlife
As you would expect, certain areas attract a higher volume of pedestrians during typical dining and nightlife hours. These areas have an uptick in pedestrian traffic later in the afternoon, with a sustained lift through the night on weekends.
Tourist & Retail
Heavily trafficked retail and tourist destinations generally show fairly consistent weekday and weekend traffic patterns, with the weekend traffic carrying slightly longer into the nighttime hours. They can be influenced by seasonality and generally have a later start than typical business or mixed use profiles.
Business districts show two or three spikes during the week which is indicative of the two commute periods in the morning and afternoon as well as the lunch rush. In general these areas have significantly less pedestrian traffic on the weekends.
Mixed use locations show a blend of traffic patterns you would expect to see for business districts, with a spike in the morning, lunch and evening on weekdays. However unlike business districts, mixed-use locations also exhibit higher volumes of traffic on the weekends that would be more commonly associated with retail or tourist profiles.
Having a thorough understanding of the traffic patterns for your locations helps you make more effective business decisions. This includes ensuring the right tenant mix during the site selection or leasing process, setting appropriate business and staffing hours, and taking advantage of your peak times for promotional efforts.
Interested in learning more about how your business or property can benefit from Motionloft’s real-time pedestrian and vehicle data? Contact sales or call (415) 625-0162, and we will be happy to answer your questions!
The team at Motionloft has been hard at work to provide the best real world analytics tool and to improve subscribers’ business decisions with accurate pedestrian and vehicle traffic analytics.
Recently, Motionloft launched an all new look for our online application and introduced features which reduce time to insight, display data in easy to view formats, and allow you to better understand and compare locations. ‘Time to insight’ is how long it takes you to reach an insight – our data is provided in real-time and we believe that your insights should also be both instantaneous and continuous. With engaging visual tools, the Motionloft app is designed to get you to the right conclusion faster.
Motionloft’s Comparison Tool is all new and allows subscribers to easily compare data from two locations, side by side.
The Business Hours Tool enables business owners to input their location’s business information and compare current store hours with proposed hours – this feature empowers retailers to maximize their location’s potential capture opportunity.
In addition, shopping centers now have a comprehensive tool that intelligibly provides subscribers with an at-a-glance view of traffic flow in real-time and chronologically.
The Motionloft team is continually working on providing more features that address your real world analytics needs. Eliminate the guesswork and take advantage of the best pedestrian and vehicle data analytics tool.
This post was originally sent to newsletter subscribers – to hear the latest news about Motionloft, sign up for our newsletter!
San Francisco hosted the nation’s first city-wide Walk to Work Day last Friday, April 12th in an effort from Walk San Francisco to promote walking as a sustainable and safe means of transportation throughout the city. Many local businesses joined in the event by offering treats and discounts to walkers and Show Dogs on Market Street hosted a Walk to Work Happy Hour in the evening. The Motionloft team monitored pedestrian activity during the Walk to Work event and we are pleased to share a few insights from our gathered data.
We compared Friday morning’s pedestrian activity with the previous month’s data, gathered during the same hours on Fridays. Walk to Work Day saw a 20% increase in pedestrian activity throughout the entirecity of San Francisco! A few of the neighborhoods that saw a notable increase in pedestrian activity during the morning commute hours were Civic Center, SoMa, South Beach, and Union Square.
Though there was an increase in pedestrian activity between 7 and 10 am on April 12th, San Francisco’s vehicular traffic remained average for this time of year. The most significant change in pedestrian activity was seen during Show Dog’s hosted Walk to Work Happy Hour – commuters turned out in nearly double the numbers from previous Fridays between 5:30 and 7:30 pm!
The Motionloft team is looking forward to working with Walk SF in future Walk to Work Days and we are prepared for an even greater increase in participation with each passing year!
Nov 29 2012
San Francisco’s Union Square is a prime shopping location year round, so it comes as no surprise that Black Friday led to an increase in pedestrian traffic in Union Square as shoppers came out in droves to take advantage of discounts and deals. There was an increase in pedestrians per block per hour around midnight, when a number of larger chain retailers, such as Macy’s, Urban Outfitters, and Old Navy, opened their doors for the most dedicated midnight shoppers. Numbers of pedestrians passing by retailers declined in the following hours, as shoppers spent time inside stores racking up holiday deals. Most other Union Square retailers opened their doors between 8 and 10 am, which led to another increase in people moving from store to store.
We have mentioned that statistical sampling is an unreliable means of assessing pedestrian activity and the 5 to 6 pm hour is a great example of why this is the case. If a hand count had been performed during that hour alone each Friday for the month of November, one could extrapolate that November 2nd had a higher pedestrian turnout than Black Friday (which is, obviously, incorrect). Similarly, vehicles counts by themselves are often insubstantial when determining the impact of sales and marketing campaigns in high foot traffic areas. Due to limited parking, shoppers in Union Square often park cars and move around on foot. A comparison of pedestrian and vehicle activity from Black Friday is shown below.
The combination of vehicle and pedestrian counts are vital to understanding when and how people are moving throughout shopping areas such as Union Square, San Francisco. It is by continuously gathering information that one can ensure the most accurate and reliable data analysis. This holiday season, view trends over time and know the true impact of marketing campaigns and sales. Don’t settle for adequate – get the entire picture with Motionloft data.