At Motionloft we’re working with major retailers and property owners to provide pedestrian and vehicle data for high traffic locations across the country. From Union Square in San Francisco, to Fifth Avenue in New York, and the Loop in Chicago, the Motionloft network is currently counting over 1 million pedestrians a day!
Our engineers have developed a suite of tools to identify and analyze trends in this data. These tools have helped our clients understand the impact of seasonality, marketing campaigns, and even construction on their properties’ traffic.
Through this analysis, distinct traffic patterns have emerged, and we have begun identifying profiles of different types of traffic. Below we have included a few examples from some of the more well-known locations across our nationwide network, and have classified them based on their trends. These patterns can be seen more clearly as we compare the average weekday daily traffic to the average weekend daily traffic.
What profile does your property match?
Dining and Nightlife
As you would expect, certain areas attract a higher volume of pedestrians during typical dining and nightlife hours. These areas have an uptick in pedestrian traffic later in the afternoon, with a sustained lift through the night on weekends.
Tourist & Retail
Heavily trafficked retail and tourist destinations generally show fairly consistent weekday and weekend traffic patterns, with the weekend traffic carrying slightly longer into the nighttime hours. They can be influenced by seasonality and generally have a later start than typical business or mixed use profiles.
Business districts show two or three spikes during the week which is indicative of the two commute periods in the morning and afternoon as well as the lunch rush. In general these areas have significantly less pedestrian traffic on the weekends.
Mixed use locations show a blend of traffic patterns you would expect to see for business districts, with a spike in the morning, lunch and evening on weekdays. However unlike business districts, mixed-use locations also exhibit higher volumes of traffic on the weekends that would be more commonly associated with retail or tourist profiles.
Having a thorough understanding of the traffic patterns for your locations helps you make more effective business decisions. This includes ensuring the right tenant mix during the site selection or leasing process, setting appropriate business and staffing hours, and taking advantage of your peak times for promotional efforts.
Interested in learning more about how your business or property can benefit from Motionloft’s real-time pedestrian and vehicle data? Contact sales or call (415) 625-0162, and we will be happy to answer your questions!