Motionloft Blog

Stu Waters

Stu Waters
Stu loves to help companies grow through digital marketing. His background is unique in that it was unabashedly hands on. He's created companies and marketing departments from scratch, taking them through planning, testing, automation, and optimization to be forces of nature. It's his daily goal to move the needle on CAC by responding to the story the data tells. He's a weekend woodworker; ukulele lover; level 2 sommelier; certified pilot with only three crashes on record.
Find me on:

Recent Posts

Retail has survived 2017... so far

Posted by Stu Waters on Nov 2, 2017 4:43:31 PM

2017 has felt like a brutal year for the retail industry so far. Radio Shack, Payless, Gymboree, and many other big brands have announced over 6000 store closings since the beginning of the year.

Read More

The Starbucks Effect: Anticipating Trends in Commercial Real Estate

Posted by Stu Waters on Oct 24, 2017 2:00:00 PM

Quartz Research did a study comparing data from Starbucks and Zillow to see if there was a  correlation. Sure enough, homes within 1/4 mile of a Starbucks showed a drastic increase in value when compared to home value listed on Zillow — an increase of 65 percent, in fact.

Read More

Tags: Retail, pedestrian Sensor

Blending Physical and Digital Channels is Just the Beginning

Posted by Stu Waters on Oct 17, 2017 2:16:00 PM

 

 

Omnichannel promises to combine the metrics from physical and digital channels, allowing retailers to deliver a seamless shopping experience. But in reality, because most retailers have systems focused on singular metrics, many of these in silos, just adding a blend of online and offline will mean opportunities are sure to be missed.

Read More

Tags: Retail, OmniChannel

Autonomous Vehicles and the Future of Smart Cities

Posted by Stu Waters on Oct 10, 2017 12:20:26 PM

Canada is about to host the first on-road demo of an autonomous vehicle in Ottawa on Thursday (October 12th). The car is connected to what the city calls their ‘live infrastructure.' Connecting self driving cars to city services now, will help planners look forward to a time when driverless cars fill the streets. This demo includes Ottawa on a list of ‘Smart Cities’ that think of self-driving cars not only as "autonomous" but as a part of citizen experience.  

Read More

Tags: IoT, Smart Cities, autonomous vehicles

What Pedestrian Sensors can Tell us About Irma and Harvey

Posted by Stu Waters on Sep 11, 2017 5:28:54 PM

The 2017 hurricane season has put a few firsts into the history books.  According to Wikipedia, this year included the easternmost Category 5 Hurricane on record and the first-ever occurrence of two Category 4 hurricanes to hit the US in a single season - Harvey and Irma.

Read More

Tags: pedestrian Sensor

Motionloft

We Turn Video Into Meaningful Data

Motionloft takes the physical movement of people and vehicles and turns it into digitized data. Our dashboard presents this unique data to the user in real-time enabling them to make confident decisions, provide precision for algorithms, and reveal new opportunities that only data can surface.

 

Subscribe to Email Updates

Recent Posts