Motionloft Blog

Mark Cuban-owned Motionloft Gives Retailers, Property Owners Real-time Data

     

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    Forget sending the intern out to the corner to count cars. Motionloft’s sensor technology gives retailers and building owners and managers a better way to measure and understand traffic patterns around their properties.

    Motionloft, owned by Mark Cuban, uses computer vision software to recognize pedestrians, cyclists, and cars, collecting data on their movement via a hardware sensor and HD camera. The info is transmitted in real time and aggregated hourly on an online dashboard.

    The traffic insights can influence an office or retail property’s perceived sale value and/or lease rates and play a key role in negotiations.

    Motionloft vehicle and pedestrian traffic counting sensor

    By providing a steady stream of real-time data on the volume of people, cars and cyclists flowing through a particular area, Motionloft — a compact device that’s able to be mounted on light poles, windows or walls — can be a handy tool for CRE brokers looking to market and fill vacant retail and office spaces. “It supplies highly accurate and real-time property analytics, which is significant in an industry where the accuracy of such data traditionally has been questionable,” said Chris Garrison, Motionloft’s business development VP, who co-founded the firm six years ago. “Ultimately, this helps to close deals faster.”

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    Posted on Mar 5, 2017 3:02:00 PM by Daniel Malak in Insider, in IoT

    Daniel Malak

    Written by Daniel Malak

    Daniel Malak is an Associate team member at Motionloft. When he’s not busy finding solutions for smart cities or retail industry leaders, he can usually be found cooking something fancy or researching the next biggest IoT trends that improve our way of life.