Of the many disruptions affecting the state of the retail industry today, the one you should be paying attention to most comes in human form. Winning brands are pragmatic in their approach to not only market to, but also become integrated with, Gen Z– the next generation that now succeeds Millennials. You might think this market segment of young teenagers may not be worthy of ad dollars spent on getting their attention, but think again. Gen Z are digital natives who have fostered a strong entrepreneurial spirit. Forward-thinking companies work with Gen Z in order to make business decisions, together. Here are three principles to note:
Forget sending the intern out to the corner to count cars. Motionloft’s sensor technology gives retailers and building owners and managers a better way to measure and understand traffic patterns around their properties.
New technology means operators can be on an island in the Pacific and still grow their business — as long as there is Wi-Fi.
Before the Internet and smartphones, restaurant operators needed to be present for nearly every move made inside their four walls. Schedules needed approval, deliveries required a signature, and reports demanded a nightly tally by hand. Today, cloud-based technologies help operators stay tethered while managing day-to-day operations from afar.
INCREASE SALES USING THESE 3 HELPFUL TIPS
As the year end draws near, your business may be faced with two things–annual sales reviews and forecasting meetings. It’s easy to get lost in the pile of metrics and analyses, which can make even the most analytically minded planners get sleepy eyed. To easily increase sales, consider focusing on trends in your business and creating stories around their meaning. Here are few ways to do that:
Technology for commercial real estate has been picking up steam, with more and more apps and platforms designed especially for the industry. Millions in venture capital are being invested in the development of solutions to problems and obstacles to progress in commercial real estate. Technology is making us more efficient and productive in all areas, including customer relations, transactions, property management, project underwriting, and finance.