Sensor Technology for Real Estate 101

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In the course of your day, you probably hear about countless technology tools, all designed to improve your work and crank up your efficiency. While real estate technology is still somewhat in its infancy, there are a number of game-changing applications and platforms being developed and launched as we speak.

One area that is getting a good deal of attention in commercial real estate these days is sensor technology. Sensors, like those available via Motionloft,  have been used by city planners and transportation specialists to measure vehicular traffic previously. The data produced is very valuable in determining the necessary capacity for roads and other planning tasks.

This sensor technology is being applied to commercial real estate and other types of businesses, and the benefits are considerable. In terms of property evaluation and market analysis, the information that’s obtained from sensors can be tremendously valuable.

Motionloft sensors specifically provide live pedestrian and vehicle counts for specific locations around the clock. They help you eliminate guesswork when it comes to peak traffic times and other considerations.  Sensor technology provides the data and you put it to use. It’s quite inexpensive and simple to implement, and reports can be downloaded quickly as Excel files or PDFs. This product overview provides a good introduction to the idea.

Using sensors to track the traffic in a given location can really simplify retail site selection. The type of business being considered determines what types of trends will be most beneficial. For example, early morning pedestrian levels would be of greater value to a coffee shop than to a clothing store. Being able to determine where most of the pedestrians at a location are coming from can has great potential for marketing strategy.

It would be hard to beat this technology for ease of use. The equipment just requires an electrical outlet, and is inexpensive. With sensor support, calibration and maintenance are done for you. The platforms make data available 24/7, and there is a range of different reports available, or you can use the data to come up with your own ways to crunch the numbers.


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