Motionloft's weatherized ViMo sensor provides in real-time accurate pedestrian and vehicle tracking information inside or outside, visualized via our in-house built web-analytics platform and also accessible via a secure private API. It connects to the Cloud wirelessly by LTE or WLAN without requiring any additional infrastructure. Only, a common 110 volt electrical outlet and a good spot to mount the sensor for capturing the region of interest is sufficient.
Retail operations and marketing leaders share common goals and challenges related to their brick-n-mortar stores. In order to enhance the customer experience and drive growth in stores, retailers must understand customer shopping trends in the physical world.
Motionloft's ViMō computer vision sensors, deep learning object recognition algorithms, and personalized analytics platform give retailers an end-to-end solution to understand the entire shopper journey offline. All without the need for wifi or bluetooth tracking, and without collecting any personally identifiable information.
For example, here are 10 pieces of store foot traffic data Motionloft provides you to better understand brick-n-mortar shopper trends.
Tags: Retail, Retail Analytics, QSR, Capture Rate, Dwell Time, OmniChannel, Computer Vision, Pedestrian Counts, Street-to-store, Business Hours, Parking Lot, Path Tracking, Occupancy, Line Queues, Wait Time, Line Abandonment Rate, Speed of Service, Site Selection, Marketing Effectiveness
Don’t listen to those championing the death of retail. There's never been a more exciting time to be in brick-and-mortar. Despite the emergence of online retail, real-world locations have proven to be a powerful sales and marketing tool. Even as e-commerce grows, consumers still choose to shop in physical stores, preferring to “see, touch, feel and try out items.”