Motionloft Blog

10 Retail Analytics Metrics You Don’t Know and Need

Posted by Carlos A. Folgar on Oct 24, 2018 1:34:31 PM

Retail operations and marketing leaders share common goals and challenges related to their brick-n-mortar stores. In order to enhance the customer experience and drive growth in stores, retailers must understand customer shopping trends in the physical world. 

Motionloft's ViMō computer vision sensors, deep learning object recognition algorithms, and personalized analytics platform give retailers an end-to-end solution to understand the entire shopper journey offline. All without the need for wifi or bluetooth tracking, and without collecting any personally identifiable information.

For example, here are 10 pieces of store foot traffic data Motionloft provides you to better understand brick-n-mortar shopper trends.

Read More

Tags: Retail, Retail Analytics, QSR, Capture Rate, Dwell Time, OmniChannel, Computer Vision, Pedestrian Counts, Street-to-store, Business Hours, Parking Lot, Path Tracking, Occupancy, Line Queues, Wait Time, Line Abandonment Rate, Speed of Service, Site Selection, Marketing Effectiveness

Making Retail and QSR Site Selection Easier with Motionloft

Posted by Stu Waters on Aug 3, 2017 2:36:55 PM

 

Don’t listen to those championing the death of retail. There's never been a more exciting time to be in brick-and-mortar. Despite the emergence of online retail, real-world locations have proven to be a powerful sales and marketing tool. Even as e-commerce grows, consumers still choose to shop in physical stores, preferring to “see, touch, feel and try out items.”

Read More

Tags: Retail, QSR, Pedestrian Counts

Motionloft

We Turn Video Into Meaningful Data

Motionloft takes the physical movement of people and vehicles and turns it into digitized data. Our dashboard presents this unique data to the user in real-time enabling them to make confident decisions, provide precision for algorithms, and reveal new opportunities that only data can surface.

 

Subscribe to Email Updates

Recent Posts