Motionloft Blog

GENERATION Z

Posted by Daniel Malak on May 11, 2017 10:01:00 AM

Of the many disruptions affecting the state of the retail industry today, the one you should be paying attention to most comes in human form. Winning brands are pragmatic in their approach to not only market to, but also become integrated with, Gen Z– the next generation that now succeeds Millennials. You might think this market segment of young teenagers may not be worthy of ad dollars spent on getting their attention, but think again. Gen Z are digital natives who have fostered a strong entrepreneurial spirit. Forward-thinking companies work with Gen Z in order to make business decisions, together. Here are three principles to note:

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Tags: Retail

TRENDSPOTTING

Posted by Daniel Malak on Oct 7, 2016 1:00:00 PM

INCREASE SALES USING THESE 3 HELPFUL TIPS


As the year end draws near, your business may be faced with two things–annual sales reviews and forecasting meetings. It’s easy to get lost in the pile of metrics and analyses, which can make even the most analytically minded planners get sleepy eyed. To easily increase sales, consider focusing on trends in your business and creating stories around their meaning. Here are few ways to do that:

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Tags: Retail

Motionloft

We Turn Video Into Meaningful Data

Motionloft takes the physical movement of people and vehicles and turns it into digitized data. Our dashboard presents this unique data to the user in real-time enabling them to make confident decisions, provide precision for algorithms, and reveal new opportunities that only data can surface.

 

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