THIS ARTICLE ON TRAFFIC COUNT TECHNOLOGY IS BROUGHT TO YOU BY FRANCHISE TIMES, THE NEWS AND INFORMATION SOURCE FOR FRANCHISING.
By Beth Mattson-Teig
KEY TAKEAWAYS AND WHAT YOU’LL LEARN
- Why using traffic count technology is necessary before opening a franchise location
- The importance of having accurate and reliable traffic data in real-time
- How traffic counting tools continue to evolve in the franchise industry
Continued innovation in site selection tools is making it easier for franchise groups to identify high-traffic hot spots. In the past five years, site selection firms have stepped up their game in delivering traffic count data that is more accurate, timely, granular and hyperlocal.
Traditionally, companies have relied on Department of Transportation (DOT) data that tracks vehicle traffic counts along key roads, highways and intersections. That data is still a quick and easy way to identify busy, highly visible locations.
However, the old days of driving over a sensor on the road to collect vehicle traffic counts has given way to more sophisticated systems that leverage cameras, GPS location data, beacon technology and the Internet of Things to collect and analyze big data.
Are you in the franchise industry, or considering opening a franchise business? Stay ahead and up to date on forward-thinking initiatives by reading the rest of this article on FRANCHISE TIMES >>
ABOUT: BETH MATTSON-TEIG
Beth Mattson-Teig writes for a variety of national business and trade magazines, including National Real Estate Investor, Shopping Centers Today, Franchise Times, Independent Banker, and Commercial Investment Real Estate among others. She specializes in commercial real estate, and has also written extensively on a variety of investment vehicles such as 1031 Exchanges and Tenant-in-Common ownership.